Please come along to hear Dr Ana Mrđa present a seminar on Thursday, 8th September. All are welcome.
The research examines conflicts among the ideas of cultural landscape and tourism and argues sustainable approach to tourism planning. It introduces heritage urbanism as a new sustainable model of achieving interdependence between economic health, social equity, environmental responsibility and cultural vitality. This planning model enhances the role of place-based identity in tourism as a local development tool, stressing that a controlled active use of cultural landscape in tourism can bring about a positive response to global competitiveness and development of a tourism site. The argued approach provides a positive influence on destination recognition and heritage revitalization. It investigates spatial elements of both scientific areas that can be included in the identification and actualization of the tourism potential of cultural landscape places.
When and where: 12–1pm | Thursday 8th September | W6A 107
Ana Mrđa, Ph.D., Dipl.Eng.Arch., graduated in 2007 and earned her doctorate in 2015 from the Faculty of Architecture, University of Zagreb. She won many urban and architectural competitions and collaborated with various architectural offices. She works as a postdoctoral researcher at the Department of Urban Planning, Spatial Planning and Landscape Architecture. She has published several scientific and professional papers and participated in many international conferences. In 2012 she participated in academic exchange at the Aristotle University of Thessaloniki, Greece, and in 2014 at the Technical University of Madrid, Spain. She is involved in scientific research in the field of spatial planning and sustainable development with an emphasis on the models of tourist destination development. As a board member of the Zagreb Society of Architects she organizes the Architecture and Tourism project (ArTur).